Maltesers (in partnership with Comic Relief) wanted to create a social media output to highlight their campaign “The Maternity Return”, which aims to tackle and support Mums’ mental health upon returning to work after maternity leave.
Using the statistics found from Buzzfeed’s survey of working mums, four animations were created that were to be showcased across their social channels. Using a typographic approach and Maltesers’ brand guidelines, these animations were bold and visually engaging.
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