ATP Turin 2021

Animation

ATP Tours were looking to create an animation to promote the Nitto ATP Finals in the new home of Turin. Sitting on their social channels they would announce the competitors as they qualified for the tournament and push ticket sales.

Using the new branding guidelines that were put in place by marketing agency Matta, two animations were produced using a mixture of kinetic typography and live footage. Both of these animations were setup so that the client’s in-house design team could easily update the players as they qualified into the competition.